IoT Connectivity Drives Innovation in Digital Signage

Kristin Roubie, Channel Sales Manager, Interactive Solutions, Elo


The annual Digital Signage Expo in Las Vegas is just around the corner, running from March 28th through March 30th, 2017, and we thought it would be insightful to share our blog space with Kristin Roubie, Channel Sales Manager, Interactive Solutions, Elo.

The Internet of Things (IoT) is being used—or at least being adopted—in almost every industry. This is certainly the case for the digital signage sector, where we have seen rapid, dynamic, and impressive IoT innovations. The motor that drives this innovation: connectivity. IoT connectivity solutions such as Wi-Fi can be hit-or-miss and may not offer the bandwidth or security to support data-rich applications, or even the availability of coverage. Traditional fixed lines present challenges with physically wiring IoT connected devices. It is for these reasons why Elo has expanded its product line to include cellular-enabled, touchscreen IoT devices powered by KORE.


With the right IoT connectivity solutions, digital signs can help solve a number of challenges for a number of industries. Here are just a few of the innovative ways enterprises are using the combination of connectivity, IoT and digital signs:


Endless aisle: A customer wants to purchase an item that isn’t on the shelf. In many cases, they’ll go to a competitor or order it online. Endless aisle technology helps connect a retailer’s online inventory with the physical store, capturing a sale that might otherwise be lost. With connected in-store digital signs, customers can easily place an order from the retailer.

Wayfinding: While GPS is great for outdoor navigation, it’s a little less effective for indoor wayfinding due to connectivity obstacles. Interactive, IoT-enabled kiosks that are connected to a series of beacons throughout a building—airports, hospitals, corporate buildings and malls, for example—let visitors know how to get from Point A to Point B. Data analytics collected from wayfinding can also reveal high traffic areas and uncover pathway inefficiencies.

Whiteboarding: We are seeing increased adoption of interactive whiteboards in corporate and educational settings. The ability to create in-the-moment presentations for everything from business meeting brainstorms to algebra lessons is creating the opportunity for greater collaboration.


Order tracking: Mobile digital signs are allowing restaurants to easily track orders coming from a number of entry points, like the phone, dining room and mobile apps. Systems that keep this data together reduce the likelihood of order errors.


Point-of-sale: By bringing the “cash register” to the customer, many consumer-facing businesses have been able to service shoppers more quickly, creating a better customer experience. For example, quick service restaurants have incorporated kiosks that allow customers to place their orders without waiting in line.


With the upcoming Digital Signage Expo, we’re sure to see some new and compelling offerings in the space. It will be exciting to see what’s next!


If you’re attending the show, be sure to visit Elo at booth #119 and KORE at booth #448. The exhibit hours are 10:00AM – 5:00PM PST on Wednesday and Thursday March 29th and 30th.

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