In Part I of our IoT and Retail Series, we explored the many ways IoT is helping retailers to meet the increased demand they experience during the holiday season. In Part II, we are taking a look at how the technology has improved the in-store experience for customers.
While shopping online continues to increase in popularity, the practice of physically visiting a store is still a significant part of the holiday shopping experience for many consumers. As we all know, however, consumers encounter any number of stressful aspects related to hitting the mall and other retail outlets. IoT has helped to alleviate these stresses and make the process as smooth as possible through a number of advancements:
By leveraging IoT technologies, retail organizations can eliminate many of the challenges consumers face while shopping this time of year, resulting in happier customers, repeat business, and increased revenues.