Last year, for the first time, carriers added services to more cars than phones. Connectivity is no longer a luxury – it is an expectation – and that prerequisite extends to automobiles more than ever before. The connected car industry’s rise reflects the need for access: according to a recent report, the connected car market in 2017 was $72.95 billion, with an expected rise to $280.36 billion by 2026.
A critical component of this expected market expansion is the sophistication of the networks that support connected car applications. Features that consumers currently enjoy – GPS, audio streaming, hands-free texting/calling, and Bluetooth – to name a few – have been powered by 3G networks. But, as is the case with any technological advancement, finding newer, more powerful capabilities is key to differentiation.
For the connected car market, remaining viable means exploring and implementing the possibilities of applications supported by 4G LTE networks, which offer even richer features and expanded capabilities. 4G LTE is a game-changer in a number of ways, but its benefits are most obvious in three areas:
Today, many automobile manufacturers are including 4G LTE as a standard feature, with Ford announcing earlier this year that all of its vehicles will be equipped with 4G LTE by 2020. Here are some of the ways 4G LTE is enhancing the connected car experience:
For automobile manufacturers, the data generated via 4G LTE-supported apps allows for better insight into which features are most popular, efficient, and useful to consumers. This will only empower them to advance the connected convenience of the driving experience.
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